
BIRMINGHAM, Ala. – Birmingham Legion FC, in association with hummel, is excited to announce that it has teamed up with Black-owned soccer-specific creative agency Kitboys Club to create its 2024 Juneteenth kit.
To be worn in Legion FC’s upcoming home match on Wednesday, June 19 against San Antonio FC, this special kit draws inspiration from historic sites and pivotal moments in Birmingham that are renowned in the struggle for civil rights.
“This is an exciting collaboration with Kitboys Club and hummel to create a jersey that tells an historic and important part of Birmingham’s story,” said Legion FC President and General Manager Jay Heaps. “The design showcases our community and its fight for civil rights, honoring their sacrifices and drawing from the inspiration they have made and continue to make now and into the future.”
The kit will be unveiled to the public on Saturday, June 15 at Juneteenth: A Celebration for the Culture – a special event hosted by The Birmingham Civil Rights Institute (BCRI) and other partners in the historic Birmingham Civil Rights District.
“Taking on this project in such an impactful city means the world to us,” said Kitboys Club Creative Director Sekou Thornell. “As a Black-owned brand, paying homage to the rich and trailblazing history of Birmingham was important in the design that we can’t wait for fans to see.”
With its rich and diverse history, Birmingham has established itself as a beacon for those who dedicate their lives to championing diversity and social justice. Legion FC is committed to the city and those values, with all proceeds from this limited run of kits, including match-worn jerseys that will be auctioned off afterwards, to be donated to BCRI and 16th Street Baptist Church.
Formed with the purpose to propel soccer further in its own unique way, Kitboys Club has long aimed to provide a deeper understanding of urban culture and sport, while also blurring the lines between the two. Through its platform, the brand shifts the emphasis from the players to the fans and its supporting communities.
Legion FC looks forward to welcoming all fans to Protective Stadium for its special Juneteenth match. Kick-off is set for 7:00 p.m. CT and tickets can be purchased HERE.
For more information on Kitboys Club, its story, as well as its fantastic array of clothing items, visit its website HERE. To lend support to BCRI and its many worthwhile causes, donations to the institute can be made HERE. To make a donation to the capital campaign for the 16th Street Baptist Church, visit HERE.