skip navigation

Legion FC names Red Diamond® inaugural jersey partner

By Doug Hicks, 08/02/18, 9:00AM CDT


Birmingham Legion FC names Red Diamond® inaugural jersey partner

Birmingham-based international coffee and tea provider to feature prominently on Legion FC kits


BIRMINGHAM, AL (August 2, 2018) Birmingham Legion FC today announced Red Diamond® as the official jersey partner of the club. The Birmingham-based premier coffee and tea provider has signed a three-year agreement and will feature prominently on Legion FC kits, at Legion FC events and on public facing platforms.

“From the beginning, we set our sights on a partnership for our jersey with a company that has local ties, a national footprint and a passion for the game, said Legion FC president and general manager Jay Heaps. “In Red Diamond, we have found that partner and agreed on a deal that ranks among the best in the United Soccer League.”

Red Diamond President and CEO Bill Bowron said, “We are extremely pleased to extend and amplify our company’s twenty-three year involvement in the growth of soccer in Birmingham and in Alabama. As a local company, by forming this partnership with Birmingham Legion FC, we continue to invest in this city and this sport while showcasing what Birmingham has to offer to our customers across the country.”

Red Diamond will receive exclusive rights as the official coffee and tea of Birmingham Legion FC. In addition to branding on the chest of all Legion game and training jerseys, the Red Diamond logo will be prominent on all coach and player polos, at all official club events, and integrated within digital and broadcast content.

The partnership will be highlighted before media and fans at today’s press conference, set for 4:00 p.m. CT at Iron City, located at 513 22nd Street, South, Birmingham, AL 35233.


About Birmingham Legion Football Club

Set to debut as an expansion member of the United Soccer League in 2019, Birmingham Legion Football Club is the Magic City’s first and only locally owned and operated professional soccer franchise. The club will play home matches at a newly renovated BBVA Compass Soccer Field, on the campus of the University of Alabama at Birmingham, beginning next Spring. For ticket information and to purchase official Legion FC merchandise, please visit Supporters are encouraged to follow Legion FC on Facebook and Instagram, as well as @bhmlegion on Twitter, for the latest club news.


About Red Diamond

Red Diamond is a 112-year-old privately held, five generation family operated company founded in Birmingham and headquartered in Alabama. Red Diamond produces and sells a broad spectrum of quality coffee and tea products across North America and the Caribbean servicing all channels including retail, convenience, healthcare, education, institutional and wholesale markets. Since 1906, the cornerstone of the company has been its commitment to unparalleled quality, innovation and customer service. To learn more about Red Diamond, Inc., visit or follow @drinkreddiamond on Instagram and @reddiamond on Facebook.



Clayton Humphries (334-740-9986)

Latest USL News