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Birmingham Legion FC Announces Post Consumer Brands as First Corporate Sponsor

By Ashley Foster, APR, 05/22/18, 12:00PM CDT


BIRMINGHAM (May 22, 2018)Birmingham Legion FC today announced Minnesota-based Post Consumer Brands – producers of cereals such as Honey Bunches of Oats, Pebbles and Malt O Meal Bag Cereal – as the club’s first corporate sponsor for its inaugural 2019 season.

“Legion FC is proud to partner with such a community-oriented company as Post Consumer Brands,” said President and GM, Jay Heaps. “We believe this partnership will allow us to continue to build a strong bond in our community.”  

“Post Consumer Brands is excited to partner with Legion FC via a co-op opportunity with local Piggly Wiggly franchise owners,” said David Kearney, senior account manager for Post Consumer Brands. “Partnering with Legion FC is a meaningful way for us to connect with soccer fans of all ages and backgrounds. We are looking forward to working with Legion FC going forward and supporting a top-level soccer team in Birmingham that we really feel the community is going to embrace and get behind.”

As part of the partnership, Legion FC and Post Consumer Brands will host a free soccer clinic for children, with information forthcoming. Specifics surrounding additional corporate sponsorships – including the club’s title sponsor – will be released as details are finalized.

Legion FC will play their first season in 2019 at the soon to be renovated stadium at the University of Alabama at Birmingham. Season ticket deposits for the inaugural season can be made by visiting  Fans are encouraged to follow Legion FC via Facebook, Instagram and Twitter by using the handle @bhmlegion.

About Post Consumer Brands

Post Consumer Brands is a subsidiary of Post Holdings, Inc. (NYSE: POST), formed from the consolidation of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with the broadest portfolio in the industry — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit

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