BIRMINGHAM (Jan. 17, 2018) – Management for the recently announced United Soccer League professional team in Birmingham, Ala. today unveiled its official brand, the Birmingham Legion Football Club (FC).
“This is a new chapter in Birmingham’s sports history,“ said James Outland, member of Birmingham Legion FC’s ownership team. “The name ‘Legion’ is synonymous with Birmingham and sports. It has a cultural significance that runs deep and is truly unique
to our community.”
"I am proud to represent the City of Birmingham in formally welcoming the Birmingham Legion Football Club to this newest chapter in the Magic City’s sports history,” said Mayor Randall Woodfin. “The club’s ownership team is thrilled to have a
formal brand that soccer fans across the Birmingham and Central Alabama region can unite behind, and I look forward to personally cheering Legion FC on when play officially begins in 2019.”
"This official branding announcement is yet another important step toward bringing professional soccer to the city of Birmingham,” said Lee Styslinger III, Altec chairman
and CEO and co-owner of the Birmingham Legion FC. "We appreciate the growing levels of excitement and support we are receiving from area soccer fans, city officials and business leaders as we build toward beginning play in 2019 and look to provide
the community with a team that everyone can be proud of. "
The team worked with Birmingham agency Big to create the identity.
“This is more than just naming a professional soccer team; it’s creating another iconic pride point for our city,” said Ford Wiles, Big’s chief creative officer. “We wanted the identity to celebrate our city’s industrial heritage and also stand clearly apart in the
field of USL teams.”
The USL officially announced Birmingham as one of their team locations on Aug. 8, 2017. Since that time, momentum has been building among fans and leadership alike for the coming summer 2018 PDL season – which will be played under the ‘Birmingham Hammers’ name – and formal 2019 USL season play under the ‘Legion’ identity. The USL is the 2nd division of professional soccer in the United States.
“This is only the first of a series of exciting announcements we will make in the coming weeks and months, as we will soon announce our president, home venue for 2019 and summer PDL schedule,” said Morgan T. Copes, Birmingham Legion FC vice president.
“These upcoming announcements are going to hammer home the ambitions of our club as we prepare for our first USL season in 2019.”
For more information on Birmingham Legion FC, for ticket information or to order team swag, please visit bhmlegion.com. Additionally, @bhmlegion handles are now available via Facebook and Twitter while the club can be found @bhmlegionfc on Instagram.