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Legion FC launches Legion Community Connection

By Legion FC Communications Team, 09/10/19, 9:30AM CDT


Initiative serves as platform for community enhancement activities

BIRMINGHAM, AL (September 9, 2019) – Birmingham Legion FC announced today the formation of Legion Community Connection, LCC. Through the initiative, Legion FC will continue to interact in and around Birmingham on a daily basis through transformational community-building events and meaningful philanthropic projects. The program launches in association with the United Way of Central Alabama, The American Red Cross, Children’s of Alabama and the City of Birmingham as community partners and with support from Red Diamond, BBVA, AT&T and Alabama Power.

Legion FC will host the United Way Community Fair on the plaza this weekend before the team plays St. Louis FC. While kick-off is set for 7:00 pm, fans may visit with 10 local United Way agencies to discuss their community efforts and important ways to become more involved.

“Legion Community Connection is a valuable platform, which allows our club to become a part of the Magic City’s cultural fabric,” said Jay Heaps, Legion FC President and General Manager. “With the help of committed ownership, energetic players and staff and inspired partners, we completed 99 activations over the first three full months of the season – a number matching the number of neighborhoods in Birmingham – and we’re just getting started. Through continued development of this initiative, we’ll continue to take advantage of opportunities to earn the right to represent our great city.”

Elements, of the program, include club representation at community and charitable events throughout greater Birmingham, assistance in philanthropic programming and collaboration with ideas that benefit the local community at-large. For activities, LCC has assembled a volunteer network of players, staff and supporters to work alongside community partners at activations serving those in greatest need.

The club has also donated tickets and signed items more than 100 organizations, including schools, churches and charitable foundations, for fundraising efforts.

“Since inception, Legion FC has prioritized community involvement and giving back to their home of Birmingham,” said USL President Jake Edwards. “Legion FC has fully embraced the city and continues to mold itself into a model for Championship clubs by planting roots and making a generational impact that will be felt for years to come.”

About Birmingham Legion FC
As an expansion member of the USL Championship, Birmingham Legion FC is the Magic City’s first and only locally owned and operated professional soccer franchise. The club plays home matches at a newly renovated BBVA Field, on the campus of the University of Alabama at Birmingham. For ticket information and to purchase official Legion FC merchandise, please visit Supporters are encouraged to download the Legion FC app and follow @bhmlegion on Facebook, Instagram, and Twitter for the latest club news.

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